As it grows, Wanderlust is morphing with and redefining the many-billion-dollar industry. The gift bag seekers received upon checking in contained a spectrum of the products that have become synonymous with wellness: turmeric tea “whose yellow sustains life’s majestic glow,” probiotic capsules labeled “non-dairy” and “DEFENSE + IMMUNITY,” little light-tan-colored circular sticky patches that promise to be “your blemish hero,” hemp-infused honey called B. Chill (respectable for apparently going out of its way to avoid a very easy bee pun), a “germ-resistant” bag for yoga mats, Before You Go toilet spray, and on and on.
English word formation isn't always that tidy, however. The -ative ending often shows up even when there isn't a corresponding noun ending in -ation: we have authoritative without authoritation, qualitative without qualitation and talkative without talkation. Talk, of course, isn't even from Latin, but the friendly -ative suffix clung to it anyway, by analogy with other verbs that form adjectives by appending -ative, like affirm and affirmative, or represent and representative. Preventative got created from prevent by this same analogical pattern.