In July, she received an overture from a well-known influencer-management platform called Speakr, on behalf of the DNA-testing company 23andMe. It was offering her $300 for a Facebook post. “Somebody really likes you! One of our brand partners is running a campaign and we think you’re a perfect fit,” read the email from Speakr, which Yu shared with The Atlantic.
It could have been confused for a sermon had he not been dressed in black-leather pants and cursed so much. And like many people, he’s not exactly aligned with Alcoholics Anonymous’s religious tone and bent, and so he has rewritten the 12 steps in more colloquial terms for anyone who wants to change, whether the addiction is to “eating badly or to bad jobs or to pornography.” Brand’s own 12 steps, projected on a slide, are:—Are you a bit fucked?
This seems hard to do, but really it’s not if you know one secret: Replace snacking with something far more satisfying — fat. That’s right, the government is wrong to recommend a low fat diet. Fat is what makes you feel full until your next meal. Take away the fat, take away the full. Don’t go to an extreme, but do lean strongly toward a high-fat low-carb diet.